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Polysemy in Advertising
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Consumer behaviour
41
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38
Brand management
30
Markenführung
29
Advertising
19
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16
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11
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Menu Cost
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Kulturelle Identität
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English
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Ritson, Mark
124
Schroeder, Jonathan E.
87
Puntoni, Stefano
55
Dutta, Shantanu
29
Levy, Daniel
26
Zbaracki, Mark
25
Bergen, Mark
24
Borgerson, Janet L.
19
Puntoni, S.
12
Zwick, Detlev
11
Langhe, Bart de
9
Van Osselaer, Stijn M. J.
8
Denegri-Knott, Janice
7
Bergen, Mark E.
6
Giesler, Markus
5
Wu, ZhiYan
5
Botti, Simona
4
Levy, Daniel C.
4
Sweldens, Steven
4
Tavassoli, Nader T.
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Zbaracki, Mark J.
4
Bartels, Daniel M.
3
Cruz, Angela
3
Fernandes, Daniel
3
Fuchs, Christoph
3
Giuliano, Paola
3
Jayasinghe, Laknath
3
Lenoir, Anne-Sophie I.
3
Leung, Eugina
3
Paolacci, Gabriele
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Urminsky, Oleg
3
Wertenbroch, Klaus
3
Wu, Zhiyan
3
Borgerson, Janet
2
Buchanan-Oliver, Margo
2
Cowley, Elizabeth
2
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EconWPA
4
Department of Economics, Bar Ilan University
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Universiṭat Bar-Ilan / Department of Economics
2
Department of Economics, Emory University
1
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Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
8
ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Marketing theory
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
ERIM Report Series Reference
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
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3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Macroeconomics
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Routledge interpretive marketing research
3
Working Paper
3
Working Papers / Department of Economics, Bar Ilan University
3
European Management Journal
2
Journal of Consumer Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of the Association for Consumer Research : JACR
2
MIT sloan management review
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Scandinavian journal of management
2
The review of economics and statistics
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
Emory Economics
1
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ECONIS (ZBW)
134
OLC EcoSci
106
RePEc
15
Other ZBW resources
7
EconStor
6
BASE
3
USB Cologne (EcoSocSci)
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111
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
112
Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Stern, Barbara B.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
28
(
1994
)
8-9
,
pp. 114-132
Persistent link: https://www.econbiz.de/10006104725
Saved in:
113
The Marketing Power of Emotion
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10006882545
Saved in:
114
Privacy and Publicity: Modern Architecture as Mass Media
Colomina, Beatriz
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124-125
Persistent link: https://www.econbiz.de/10006937930
Saved in:
115
Marketing Modernism in Fin-de-Siécle Europe
Jensen, Robert
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937931
Saved in:
116
Fables of Abundance: A Cultural History of Advertising in America
Jackson Lears, T.J.
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937932
Saved in:
117
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
118
The Social Pedagogy of Wall Street: Stock Trading as Political Activism?
Zwick, Detlev
;
Denegri-Knott, Janice
;
Schroeder, Jonathan E.
- In:
Journal of consumer policy : consumer issues in law, …
30
(
2007
)
3
,
pp. 177-200
Persistent link: https://www.econbiz.de/10007756679
Saved in:
119
An ethics of representation for international marketing communication
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
International marketing review
22
(
2005
)
5
,
pp. 578
Persistent link: https://www.econbiz.de/10006233832
Saved in:
120
Branding and Advertising - Flemming Hansen and Lars Bech Christensen (Eds.); Copenhagen Business School Press, Copenhagen, 2003, 473 pages, (GBP)27, 42, #836438, DKK 280, ISBN 8763...
Schroeder, Jonathan E.
- In:
Scandinavian journal of management
20
(
2004
)
3
,
pp. 319-321
Persistent link: https://www.econbiz.de/10006962491
Saved in:
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