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Polysemy in Advertising
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Consumer behaviour
41
Konsumentenverhalten
38
Brand management
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Markenführung
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Advertising
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Werbung
16
Brand image
11
Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Markenartikel
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Marketing
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Menu Cost
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Kulturelle Identität
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Price Rigidity
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Sticky Prices
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Aesthetics
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Consumers
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Cost of Price Adjustment
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Emotion
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English
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Ritson, Mark
124
Schroeder, Jonathan E.
87
Puntoni, Stefano
55
Dutta, Shantanu
29
Levy, Daniel
26
Zbaracki, Mark
25
Bergen, Mark
24
Borgerson, Janet L.
19
Puntoni, S.
12
Zwick, Detlev
11
Langhe, Bart de
9
Van Osselaer, Stijn M. J.
8
Denegri-Knott, Janice
7
Bergen, Mark E.
6
Giesler, Markus
5
Wu, ZhiYan
5
Botti, Simona
4
Levy, Daniel C.
4
Sweldens, Steven
4
Tavassoli, Nader T.
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Zbaracki, Mark J.
4
Bartels, Daniel M.
3
Cruz, Angela
3
Fernandes, Daniel
3
Fuchs, Christoph
3
Giuliano, Paola
3
Jayasinghe, Laknath
3
Lenoir, Anne-Sophie I.
3
Leung, Eugina
3
Paolacci, Gabriele
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Urminsky, Oleg
3
Wertenbroch, Klaus
3
Wu, Zhiyan
3
Borgerson, Janet
2
Buchanan-Oliver, Margo
2
Cowley, Elizabeth
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EconWPA
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Department of Economics, Bar Ilan University
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Universiṭat Bar-Ilan / Department of Economics
2
Department of Economics, Emory University
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Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
8
ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Marketing theory
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
ERIM Report Series Reference
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Department working papers / Bar-Ilan University, Department of Economics
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Macroeconomics
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Routledge interpretive marketing research
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Working Paper
3
Working Papers / Department of Economics, Bar Ilan University
3
European Management Journal
2
Journal of Consumer Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of the Association for Consumer Research : JACR
2
MIT sloan management review
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Scandinavian journal of management
2
The review of economics and statistics
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
Emory Economics
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ECONIS (ZBW)
134
OLC EcoSci
106
RePEc
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EconStor
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BASE
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USB Cologne (EcoSocSci)
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181
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 22
Persistent link: https://www.econbiz.de/10008175537
Saved in:
182
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 24
Persistent link: https://www.econbiz.de/10008177929
Saved in:
183
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 22
Persistent link: https://www.econbiz.de/10008210799
Saved in:
184
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008246361
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185
Mark Ritson on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008247969
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186
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008250150
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187
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 22
Persistent link: https://www.econbiz.de/10008252242
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188
Columnists - branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 22
Persistent link: https://www.econbiz.de/10008258849
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189
Columnists - on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008262411
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190
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008263375
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