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Polysemy in Advertising
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Consumer behaviour
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Brand management
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Markenführung
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Brand
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Markenartikel
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China
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English
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Ritson, Mark
124
Schroeder, Jonathan E.
88
Puntoni, Stefano
73
Bergen, Mark
29
Dutta, Shantanu
29
Zbaracki, Mark
25
Borgerson, Janet L.
19
Levy, Daniel
19
Levy, Daniel C.
11
Zwick, Detlev
11
Langhe, Bart de
9
Van Osselaer, Stijn M. J.
9
Denegri-Knott, Janice
7
De Freitas, Julian
5
Giesler, Markus
5
Tavassoli, Nader T.
5
Wu, ZhiYan
5
Botti, Simona
4
Fuchs, Christoph
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Hermann, Erik
4
Leung, Eugina
4
Paolacci, Gabriele
4
Puntoni, S.
4
Sweldens, Steven
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Zbaracki, Mark J.
4
Bartels, Daniel M.
3
Cruz, Angela
3
Fernandes, Daniel
3
Giuliano, Paola
3
Hamilton, Rebecca W.
3
Hooge, Ilona E. de
3
Jayasinghe, Laknath
3
Lenoir, Anne-Sophie I.
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Reed, Americus, II
3
Urminsky, Oleg
3
Uğuralp, Ahmet Kaan
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Department of Economics, Bar Ilan University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Universiṭat Bar-Ilan / Department of Economics
2
Department of Economics, Emory University
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Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
8
ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Marketing theory
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
ERIM Report Series Reference
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Department working papers / Bar-Ilan University, Department of Economics
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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3
Journal of macromarketing
3
Macroeconomics
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Routledge interpretive marketing research
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Working Paper
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Working Papers / Department of Economics, Bar Ilan University
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European Management Journal
2
Journal of Consumer Psychology
2
Journal of Consumer Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : MM
2
Journal of the Association for Consumer Research : JACR
2
MIT sloan management review
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Routledge companions in business, management and accounting
2
Scandinavian journal of management
2
The review of economics and statistics
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Consumer psychology review
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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EconStor
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BASE
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USB Cologne (EcoSocSci)
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251
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008275646
Saved in:
252
Columnists - on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008280847
Saved in:
253
Columnists - branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008282208
Saved in:
254
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008284711
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255
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008287862
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branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008299500
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257
Columnists - on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 18
Persistent link: https://www.econbiz.de/10008304091
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258
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008307249
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259
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2009
),
pp. 20
Persistent link: https://www.econbiz.de/10008308273
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260
on branding
Ritson, Mark
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2008
),
pp. 20
Persistent link: https://www.econbiz.de/10008124396
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