pharmaceutical advertising, allows us to model individual prescription decisions. Second, we distinguish across-patient learning of a … drug?s general efficacy from the within-patient learning of the match between a drug and a patient. Our results suggest … January 2002, doctors held a strong prior belief about the efficacy of Celebrex, Vioxx, and Bextra. As a result, the learning …

pharmaceuticals. The changing methods by which drugs are discovered, the links between companies and academic science, the changing …

identifying and eliminating import dependencies in the field of pharmaceuticals. HERA’s work thus aligns with current EU efforts …