This work examines how people form evaluations of extended experiences that vary in valence and intensity. It is documented that when people retrospectively evaluate such experiences, not all information is weighted equally. Some prior research demonstrates that earlier parts are weighted more...

Consumers lose more weight when they log their food consumption more consistently, yet they face challenges in doing so. We investigate how the modality of food logging—whether people record what they eat by taking photos versus writing text—affects their anticipated and actual logging...

Storytelling is important to how people construct reality and interact with others. This research contributes to our understanding of why some stories are evaluated more positively than others, specifically how truth-based labeling (TBL), stating the narrative is “based on true events,”...

Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social...

Prior to customizing for themselves, consumers often encounter products customized by other people within their social network. This research suggests that when encountering a custom-made example of an identity-related product created by an identified social other, consumers infer this social...

Why do events that occurred around the same time feel more or less distant? Prior research suggests that characteristics of the event itself can affect the estimated date of its occurrence. Our work differs in that we focus on how characteristics of the time interval following the event affect...

This article demonstrates that subjective knowledge (i.e., perceived knowledge) can affect the quality of consumers' choices by altering where consumers search. We propose that subjective knowledge increases the likelihood that consumers will locate themselves proximate to stimuli consistent...