Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...

As the use of smart-phone has increased, companies show the tendency to provide product information not only through the four main media (TV, radio, magazine and newspaper), but also through mobile media. This study sought to understand the impact of brand reputation and product information on...

In this paper we focus our attention on the exploitation of the information contained in financial news to enhance the performance of a classifier of bank distress. Such information should be analyzed and inserted into the predictive model in the most efficient way and this task deals with the...

Marketers often use A/B testing as a tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. While these tests have traditionally been analyzed using hypothesis testing, we re-frame them as an explicit...

Recently, in addition to the existing banner advertisements, brand webtoons and campaigns are now being released. The purpose of this study is to verify the effect of advertising on the constituents of brand webtoons, specially to investigate the influence of entertainment, informativeness, work...

This research attempted to examine the affect of destination image factors on revisit intention of domestic tourists at Ba Ria – Vung Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups, also the four main...

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory...

Although Likert scale is numeric, it is intrinsically ordinal (1 – Strongly disagree to 5 - Strongly agree). Even ordinal, due to convenience it is usual to use a t-test to evaluate whether two groups are significantly different (testing population mean with unknown variance). In this paper I...

A business web survey should be of an appropriate length. On the one hand it should include all the questions which are important to the researcher, but on the other hand, it should not be too long as the breakoff rate in this case tends to be high, resulting in a low response rate. In...

Vietnamese abstract: Nguồn nhân lực được coi là một nguồn lực quan trọng vì nó thúc đẩy tất cả các yếu tố khác bao gồm vốn, thiết bị, thông tin và nguồn tài chính. Nguồn nhân lực bao gồm các tài sản vô hình như văn hóa, kỹ năng,...