A general model of the management science implementationprocess is presented based on the results of more than ten yearsof implementation research. A multiple-equation representationof that model is developed for one important class of implementation,the two-stage implementation, in which it is...

This article presents a model of the implementationprocess for dedicated packages and describesa research project to test the model undertakenwith the cooperation of a majorcomputer vendor. Data were collected from 78individuals in 18 firms using the package andfrom the package vendor. The...

This paper presents a model of the implementationprocess for dedicated packages and describes a researchproject to test the model undertaken with the cooperation ofa major computer vendor. Data were collected from 78individuals in 18 firms using the package and from thepackage vendor. The...

We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four doctoral students found 566 normative statements about pricing, product, place, or promotion in these texts. None of these statements were supported by empirical evidence. Four...