A Brand is an intangible element, it has no objective existence. Branding is merely a perception on the minds of the end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying behavior. People buy the products based on the brand...

The Indian automobile industry has a pivotal role in the automobile market in the world, because the automobile industry in India is world’s fourth largest and seventh largest manufacturer of commercial vehicles. Automobile industry is largest sector which contribute the 45% manufacturing...

A Brand is an intangible element, it has no objective existence. Branding is merely a perception on the minds of the end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying behavior. People buy the products based on the brand...