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Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
Leclerc, France; Hsee, Christopher K.; Nunes, Joseph C. - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10006876998
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Medium Maximization
Hsee, Christopher K.; Yu, Fang; Zhang, Jiao; Zhang, Yan - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006650404
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Will Products Look More Attractive When Presented Separately or Together?
Hsee, Christopher K.; Leclerc, France - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 175
Persistent link: https://www.econbiz.de/10006669272
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A behavioral account of compensation awarding decisions
Tsai, Claire I.; Hsee, Christopher K. - In: Journal of behavioral decision making 22 (2009) 2, pp. 138-152
Persistent link: https://www.econbiz.de/10008210873
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Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption
Hsee, Christopher K.; Yang, Yang; Li, Naihe; Shen, Luxi - In: Journal of marketing research : JMR 46 (2009) 3, pp. 396-409
Persistent link: https://www.econbiz.de/10008254304
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Specification Seeking: How Product Specifications Influence Consumer Preference
Hsee, Christopher K.; Yang, Yang; Gu, Yangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10008233221
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Fate or fight: Exploring the hedonic costs of competition
Hsee, Christopher K.; Shen, Luxi; Zhang, Shirley; Chen, … - In: Organizational behavior and human decision processes : … 119 (2012) 2, pp. 177-187
Persistent link: https://www.econbiz.de/10010023468
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Overpredicting and Underprofiting in Pricing Decisions
Shen, Luxi; Hsee, Christopher K.; Wu, Qingsheng; Tsai, … - In: Journal of behavioral decision making 25 (2012) 5, pp. 512-522
Persistent link: https://www.econbiz.de/10010032253
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Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - Why Are People So Prone to Steal Software? The Effect of Cost Structure on Consumer Pur...
Nunes, Joseph C.; Hsee, Christopher K.; Weber, Elke U. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10007027832
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Lay rationalism and inconsistency between predicted experience and decision
Hsee, Christopher K.; Zhang, Jiao; Yu, Fang; Xi, Yiheng - In: Journal of behavioral decision making 16 (2003) 4, pp. 257-272
Persistent link: https://www.econbiz.de/10007031287