This research investigates the impact of a large-scale assortment reduction on customer retention, utilizing a model we develop to explore the effect on sales at both the store level and the category level simultaneously. We apply our model to a data set provided by an online grocer. The data...

Postponing retirement has become a new reality for many older workers in the wake of the market crash, underlining the need for reform of the rules around retirement saving in tax-deferred programs.In this report, author Joseph Nunes argues Ottawa should raise the age at which workers must stop...

This research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity...

The pricing literature is replete with research that focuses on how consumers respond to sales promotions when both the reference level andthe change are expressed in dollar terms (i.e., discounts). The psychophysics of pricing suggests that changes in monetary magnitude arenot based on their...

This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already...

The increasing popularity of loyalty programs and related marketing promotions has resulted in the introduction of several new currencies (e.g., frequent flier miles, Diner's Club quot;Club Rewardsquot;) that consumers accumulate, budget, save, and spend much as they do traditional paper money....

The majority of music people listen to in their daily lives includes lyrics. This research documents how more repetitive songs lyrically are processed more fluently and thus adopted more broadly and quickly in the marketplace. Study 1 is a controlled laboratory experiment demonstrating how...

This research examines the impact of asking intention questions about quot;vice behaviors,quot; or behaviors about which respondents simultaneously hold both negative explicit and positive implicit attitudes. Asking questions about the likelihood of engaging in behaviors for which respondents...

Intellectual property piracy is a significant global problem and an enormous problem for U.S. companies and policymakers. This article examines why typically law-abiding people are more inclined to steal intellectual property products than more tangible, material products. The authors propose...