Plagiarizes Jonathan Swift to produce a tongue‐in‐cheek proposal for the relief of the burden of children to the poor …

relationships children develop with their family, peers and teacher. Design/methodology/approach – In all, six classes in French … primary schools are observed for six months. Among the 112 children observed, aged 10-11 years, 24 of them are interviewed … spheres (peers, parents and teacher) relative to this relationship. Then, the most frequent trajectories children follow …

Purpose – The purpose of this paper is to explore how children can be empowered in the research process, as active … study that used multiple methods to explore children's everyday food consumption practices. The data set was gathered over a … methods to transform relationships between adults and children in the research encounter. The emergent transformations are …

Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children … study used focus group discussions and in-depth interviews. Specifically, to elicit children’s perceptions, two focus groups … Children’s use of information provided by the media in their attempts to influence family decisions is perceived positively by …

Purpose – Parents are seen to mediate media behavior of their children to protect them from negative and undesirable … effects of advertising. In doing so, they either restrict TV viewing by children or actively discuss ad content with children …. The nature of mediation strategy to be used depends upon the age of their children. The purpose of this study is to …

Purpose The number of children using and owning mobile devices has grown significantly in the last decade. By applying … a uses and gratifications approach, this paper aims to explore what customers of a tablet computer for children report … children's use and families' expectations of tablets within their reviews. The expressed gratifications mostly relate to the …

Purpose – A large number of food advertisements are broadcast during children ' s programs which influence their food …-related disorders in children. Therefore, the purpose of this paper is to explore the nature and extent of food advertising directed at … Indian children. Design/methodology/approach – Data were collected by recording programs and advertisements aired on five …

behavior among children aged seven to 12. Design/methodology/approach – The study involved a literature review investigating … the theoretical models underlying studies of brand attitude development among children and empirical studies of brand … attitude development, and an empirical study using a questionnaire administered to a sample of 221 Cypriot children. Findings …