Dembek, Krzysztof; Sivasubramaniam, Nagaraj; … - In: Journal of business ethics : JBE 165 (2020) 3, pp. 365-382
Sixteen years ago, Prahalad and Hart (Strategy + Business 26:2-14, 2002) introduced the possibility of both profitably serving the poor and alleviating poverty. This first iteration of the Bottom/Base of the Pyramid approach (known as BoP 1.0) focused on selling to the poor. In 2008, after...