On the basis of an increasing demand for distance learning courses, combined with a steady educational demand for digitization in schools and colleges, it seems time to strive for a proof of quality combined with a quality improvement of medial tutorials. Almost without exception, previous...

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...