Among the several approaches to understanding value in business transactions, the one most frequently encountered in marketing, management, and economics literature is the tradeoff of benefits and costs, the difference or ratio of which is operationalized as value. In a complex business...

Among the several approaches to understanding value in business transactions, the one most frequently encountered in marketing, management, and economics literature is the tradeoff of benefits and costs, the difference or ratio of which is operationalized as value. In a complex business...

Purpose – This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between organizations, which outsource their work to local/global service‐providing firms....