Narrow search
Showing 1 - 10 of 65,485
Cover Image
A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.; Sung, Billy; Hooshmand, Reyhane - In: International journal of market research 65 (2023) 1, pp. 52-82
Persistent link: https://www.econbiz.de/10014233818
Cover Image
Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás; Freitas, Carlos Lucas de; Paiva, Teresa - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
Cover Image
Shaping the future of destinations : new clues to smart tourism research from a neuroscience methods approach
Cardoso, Lucília; Fraga, Carla - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-21
include ET, heart rate (HR), and electroencephalography (EEG), suggesting triangulation with traditional methods for robust …
Persistent link: https://www.econbiz.de/10014566260
Cover Image
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Cover Image
Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
Cover Image
Using neuroscience to understand consumers
Moutinho, Luiz; Menezes, Karla; Menezes, Silvio - In: Biometrics and neuroscience research in business and …, (pp. 245-277). 2024
Persistent link: https://www.econbiz.de/10014560402
Cover Image
Biological implicit measures in HRM and OB : a question of how not if
Becker, William J.; Menges, Jochen - In: Human resource management review 23 (2013) 3, pp. 219-228
Persistent link: https://www.econbiz.de/10009751496
Cover Image
Experimental research in hospitality and tourism : a critical review
Fong, Lawrence Hoc Nang; Law, Chun Hung Roberts; Tang, … - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 246-266
Persistent link: https://www.econbiz.de/10011459766
Cover Image
Experimental design studies in hospitality and tourism research : constructive recommendations
Kim, Jungkeun; Kim, Seongseop; Jhang, Jihoon; Kwon, Yeil; … - In: International journal of contemporary hospitality management 35 (2023) 10, pp. 3570-3591
Persistent link: https://www.econbiz.de/10014334329
Cover Image
Building "causal realism" in experimental studies within hospitality and tourism
Butcher, Kenneth; Chachaya Yodsuwan - In: International journal of contemporary hospitality management 36 (2024) 1, pp. 259-273
Persistent link: https://www.econbiz.de/10014483423