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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
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Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
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"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok; Lee, Joon Sung; Cho, Janice; Lee, Jeoung Hak - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
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Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
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The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan; Ko, Yong Jae; Lee, Joon Sung; Sato, Shintaro - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
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Does your left hand know what your right hand is doing? : impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation
Lee, Joon Sung; Babiak, Katherine - In: Sport management review 22 (2019) 4, pp. 553-565
Persistent link: https://www.econbiz.de/10012099446