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Churn management in telecommunications: Hybrid approach using cluster analysis and decision trees
Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of Risk and Financial Management 14 (2021) 11, pp. 1-25
The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...
Persistent link: https://www.econbiz.de/10013201227
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Big data for prediction patent analysis : patenting big data for prediction analysis
Pejić Bach, Mirjana; Pivar, Jasmina; Krstić, Z̆ivko - In: Big data governance and perspectives in knowledge management, (pp. 218-240). 2019
Persistent link: https://www.econbiz.de/10011947258
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Credit risk scoring in entrepreneurship : feature selection
Pejić Bach, Mirjana; Šarlija, Natasa; Zoroja, Jovana; … - In: Managing global transitions : international research journal 17 (2019) 4, pp. 265-287
Persistent link: https://www.econbiz.de/10012200805
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Exploring information and communications technology adoption in enterprises and its impact on innovation performance of European countries
Pejić Bach, Mirjana - In: Ekonomický časopis : časopis pre ekonomickú … 62 (2014) 4, pp. 335-362
Persistent link: https://www.econbiz.de/10010400315
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Profightstore.com : developing an on-line store for the niche market
Pejić Bach, Mirjana; Pejic-Bach, Miran - In: Cases on managing e-services, (pp. 76-88). 2009
Persistent link: https://www.econbiz.de/10003769500
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Top European retailers and customer-centred web structuring
Knežević, Blaženka; Pejić Bach, Mirjana; Strugar, Ivan - In: Zagreb international review of economics & business 10 (2007) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10003470460
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Determinante profitabilnosti banaka u Hrvatskoj
Pejić Bach, Mirjana; Posedel Šimović, Petra; … - In: Zbornik Ekonomskog Fakulteta u Zagrebu 7 (2009), pp. 81-92
Persistent link: https://www.econbiz.de/10003992217
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Understanding the foreign direct investment environments in EU 27+ conditate country Croatia : the current determinants and patterns
Dabic, Marina; Pejić Bach, Mirjana - In: International journal of entrepreneurship and … 8 (2008) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10003812955
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Determinants of innovation intensity in developed and in developing economies : the case of France and Croatia
Pekovic, Sanja; Lojpur, Andjelko; Pejić Bach, Mirjana - In: International journal of innovation management 19 (2015) 5, pp. 1550049-1-27
Persistent link: https://www.econbiz.de/10011422428
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Influence of strategic approach to BPM on financial and non-financial performance
Hernaus, Tomislav; Pejić Bach, Mirjana; Vuks̆i´c, … - In: Baltic journal of management 7 (2012) 4, pp. 376-396
Persistent link: https://www.econbiz.de/10009673210