Bukari, Zakari; Hamid, Abu Bakar Abdul; Som, Hishamuddin Md. - In: Cogent Business & Management 10 (2023) 2, pp. 1-26
The dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters' voting decisions. Political marketing research scholars...
