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Store vs. national brands : a product line mix puzzle

Moner Colonques, Rafael (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003598208

Four essays on modeling brand choice and brand loyalty

Silberhorn, Nadja - 2010

Persistent link: https://www.econbiz.de/10008654412

The influence of the philosophy of science on brand loyalty

Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10011302915

Detecting free riders in collective brands through a hierarchical choice process

Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301

Persistent link: https://www.econbiz.de/10010527090

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We … introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in …

Persistent link: https://www.econbiz.de/10010336207