González-Rodríguez, M. Rosario; Díaz-Fernández, M. … - In: International Journal of Contemporary Hospitality Management 32 (2020) 1, pp. 60-80
Purpose: The purpose of this paper is to investigate the influence of customers’ environmental concerns, customers’ perceptions of a hotel’s environmental practices and of the hotels’ environmentally friendly images, on customers’ willingness to pay a price premium to stay at...