Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity. Successful territorial marketing could lead to place branding, with many long-term benefits for a region, its...

As a key component of the public sphere, the nongovernmental sector has proven to be increasingly expanding in Romania, both in terms of numbers and in impact, as statistics and studies developed in the past few years prove. In a country with rather a little tradition regarding the public sphere...

French Abstract: La publicité a gagné une ampleur particulière de nos jours. En Roumanie, notamment pendant la dernière décennie, on assiste à une croissance spectaculaire de la publicité en termes financiers, mais aussi en ce qui concerne la diversité des approches au cadre des...

Online communication is highly efficient for contemporary business, in most market sectors. In this context, companies use several online instruments in order to achieve a wide array of objectives. Among these, online newsletters (e-newsletters) are widely used, since they offer a lot of...

Museums are dynamic institutions, which place themselves in the service of the society by interpreting the collections they posses and developing various educational programs. This paper presents the place education has in museums around the world with an emphasis on the specific realities in...

Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a...

Corporate Social Responsibility (CSR) is one of the most debated topics in the academic and professional business literature, being analyzed in a myriad of perspectives, from philosophy, to marketing, management practice, managerial strategies or financial impact. The very term of CSR implies...