"The eponymous concept of Proximity is as follows: products and services are produced and provided ever closer to the moment of demand in time and space. As technological power accelerates, so does the transformative potential of proximity. This applies across industries -- from vertical farming...

"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics,...