Provides a new paradigm capable of integrating and developing research, which, it proposes, gives a better understanding of industrial buyer behaviours. Concludes that the model provided can be used by practitioners as a basis on which to form their marketing message, but not its style of...

Uses a product‐oriented approach to examine consumer outshopping patterns in a large and densely polulated city — Hong Kong. Concentrates on one popular consumer product, the camera, as an example, and looks at the possible effects of different product forms and price combinations on...

Examines those aspects of trader/consumer transactions — the quality of the organizations products and/or services, and the quality of its interaction with customers — which are critical to customer satisfaction. Considers how companies are regulating these areas, suggesting that customer...

Notes that, in the UK, the introduction of unit pricing has been met with fierce opposition. Reveals the empirical results from interviews which were conducted with managers in major grocery retail companies. Also provides data from a price/size audit carried out in five major grocery stores....

Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give the best strategies to be employed in...

Gives a brief look at the problem of consumer satisfaction in a Marxist economy. Suggests that, in such an economy, consumer satisfaction is not the ultimate aim, but rather the emphasis is on product for consumption and not needs and tastes. Questions whether reform aiming at managerial freedom...

States that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage using Saudi Arabia as an example. Draws the conclusions that: perceived risk is a determinant of supermarket patronage...

States that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a means of displaying wealth and purchasing power. Examines the literature on the subject, looking at the conspicuous...

Analyses the possible effects of product liability legislation on marketing activity. Studies the effects on consumer behaviour of such legislation by means of a buying behaviour model. Uses these effects to further analyses the same effects on various components of the manufacturers' marketing...

Proposes that the main objective here is a system being developed for segmenting industrial markets on the basis of the level demonstrated by buying centre members. Examines the factors which influence the individual member of the buying centre in the context of his/her participating in the...