Purpose – This paper aims to identify the key factors in children's choice of clothing from six to 11‐year‐olds. Design/ methodology/ approach – This exploratory study was developed through a questionnaire answered by 313 children, between the ages of six and 11, from four different...

Purpose – The purpose of this paper is to explore how the shopping mall environment influences the shopping experience and approach behaviour of female fashion shoppers. Design/methodology/approach – Female shoppers were first clustered along the fashion orientation of the stores they...

Purpose – The purpose of this paper is to investigate Hispanic consumers' shopping orientations and their apparel retail store evaluation criteria and to examine age and gender differences in their shopping orientations and retail store evaluation criteria. Design/methodology/approach – A...

Purpose – The purpose of this paper is to model the relationships between women's outerwear consumption, frequency of purchase and consumer profiles, and to analyse historical changes in particular, using repeated cross‐sectional data on household expenditure. Design/methodology/approach –...

Purpose – The purpose of this paper is to investigate whether ethnic consumers' consumption of cultural apparel, and attributional responses related to their consumption, is predicted by their strength of ethnic identification. The study also examined whether the consumption of cultural...

Purpose – The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers' confidence in and risk perceptions about the post‐purchase...

Purpose – The purpose of this paper is to gain a better understanding of the “fashion process” by exploring and comparing fashion‐process networks and friendship networks in small groups of adolescents, and to explore the factors involved in the causation of “clothing leadership” and...

Purpose – The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students. Design/methodology/approach – A total of 872 Korean college students from three different Korean university campuses completed three‐part...

Purpose – This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness, buying impulsiveness, and consideration of return policies of US consumers. Design/methodology/approach – A convenience sample of 246 undergraduates studying in the USA...

Purpose – The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic cotton apparel based on the...