Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good … consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities … established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer …

The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there … is a relationship between the consump-tion situation and the willingness to pay for a bottle of wine. In this sense, the … consumers and further improve the knowledge of wine marketeers and deci-sion makers in the wine industry about them. …

like wine. The importance of this study lies in a deeper investigation into how these factors collectively impact consumer …, countries of origin, and wine regions are likely to resonate with young people. Conversely, companies may be able to de …

Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of …. Wine consumption scholars should closely examine how the media will communicate these varieties to the general public, as …

As an experiential good, wine purchases in the absence of tastings are often challenging and information …-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine … consumers, this research aims to identify the role of mobile applications and QR codes in the wine purchase decision. Results …

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …