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The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
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Tourism, as one of the biggest and fastest growing industries in the world, has an enormous impact on the achievements … particular area to meet their needs associated with passive and active tourism. To achieve the highest effectiveness in this …
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