Purpose: This paper aims to demonstrate how the integration of netnography and business analytics can support companies in the process of value creation from social big data by leveraging on customer relationship management and customer knowledge management (CKM). Design/methodology/approach:...

Purpose: The paper aims to shed new light on the process of value creation and business model innovation resulting from circular economy in the context of smart tourism. Design/methodology/approach: The study embraces a qualitative and exploratory approach related to a single case study. Data...

Purpose: This paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer relationship management (CRM) strategizing. It outlines past and present literature and frames a future...

Purpose: This paper aims to define a conceptual framework for transforming Big Data into organizational value by focussing on the perspectives of service science and activity theory. In coherence with the agenda on evolutionary research on intellectual capital (IC), the study also provides...

Purpose: This paper aims to highlight how big social data (BSD) and analytics exploitation may help destination management organisations (DMOs) to understand tourist behaviours and destination experiences and images. Gathering data from two different sources, Flickr and Twitter, textual and...

Purpose: Despite the abundance of research in open innovation, few contributions explore it at inter-organizational level, and particularly with a focus on healthcare ecosystem, characterized by a dense network of relationships among public and private organizations (hospitals, companies and...