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Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas : investigating advertising expenditure

Huang, Li; Liu, Matthew Tingchi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1956-1975

Persistent link: https://www.econbiz.de/10013391149

Marketing placebo effect on consumption of reduced-sugar labeled products

Huang, Li; Song, Xi; Liu, Matthew Tingchi - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 148-166

Persistent link: https://www.econbiz.de/10014486673

Cooperator or supporter : how can cross-boundary Macau-Zhuhai metropolis promote regional tourism together?

Song, Xi; Mo, Ziying; Liu, Matthew Tingchi; Niu, Ben; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2207-2236

Persistent link: https://www.econbiz.de/10013552990

A method of customer valuation score and implementation for marketing strategy

Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363

Persistent link: https://www.econbiz.de/10013553057

Cooperator or supporter : how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?

Song, Xi; Mo, Ziying; Liu, Matthew Tingchi; Niu, Ben; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2207-2236

Purpose: This study initiated an investigation of how the Macau–Zhuhai tourism cooperated and discussed how Macau and Zhuhai could join hands to develop tourism in the region. The study demonstrated an approach for destination marketing organizations to explore online tourist-generated...

Persistent link: https://www.econbiz.de/10012811016

Anthropomorphism and consumer-brand relationships : a cross-cultural analysis

Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015

Persistent link: https://www.econbiz.de/10011313577

Motivated forgetting in response to social identity threat

Dalton, Amy N.; Huang, Li - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1017-1038

Persistent link: https://www.econbiz.de/10010353458

The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10011490803

The research of vacant housing in China based on the "Smart growth" theory

Huang, Li; Chen, Wenkuan; Wei, Xuanzi; Huang, Ping - In: Journal of management and strategy : JMS 1 (2010) 1, pp. 63-67

Persistent link: https://www.econbiz.de/10009296038

Foreign R&D in developing countries : empirical evidence from Shanghai, China

Sun, Yifei; Debin, Du; Li, Huang - In: The China review : an interdisciplinary journal on … 6 (2006) 1, pp. 67-91

Persistent link: https://www.econbiz.de/10003390081

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