To remain profitable, managers and researchers want to gain insights about products bought by e-shoppers in past and their future shopping interests. They also want to know, “what factors are creating difference in shopping behavior of these buyers.” This article addresses above situation by...

After familiarisation of masses with online shopping, online retailers aim to encourage e-shoppers to spend more. However, lack of research and literature related to this specific issue, make marketers look for reliable and accurate information to segment, target and position their products to...

This research determines whether association exist between the demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation, marital status and their online purchase frequency. Web survey has been applied to 308 customers of four most popular...

Purpose: The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested. Design/methodology/approach: A...

Despite the worldwide surge in smartphone use, there are no classification metrics based on its use. In this article, a comprehensive concept called 'Cellulographics' is introduced for characterization of smartphone users, which includes behavioral classification based on user characteristics...

Despite the worldwide surge in smartphone use, there are no classification metrics based on its use. In this article, a comprehensive concept called 'Cellulographics' is introduced for characterization of smartphone users, which includes behavioral classification based on user characteristics...

This research determines whether association exist between the demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation, marital status and their online purchase frequency. Web survey has been applied to 308 customers of four most popular...

Growth of e-commerce in India is posing significant legal and regulatory challenges. Deficiencies exist despite significant amendments and introduction of secondary legislation. This paper has been written with an object to highlight deficiencies in information technology legislation governing...