Purpose Given that online search visibility is influenced by various determinants, and that influence may vary across industries, this study aims in investigating the major predictors of online search visibility in the context of blood banks. Design/methodology/approach To formalize the online...

In the past decade, the importance of social media has increased, especially in knowledge sharing practices. Current massive evolution of computer-mediated communication platforms influenced the ways of how knowledge is managed and shared by individuals. This literature review of published...

In the past decade, the importance of social media has increased, especially in knowledge sharing practices. Current massive evolution of computer-mediated communication platforms influenced the ways of how knowledge is managed and shared by individuals. This literature review of published...

Despite the worldwide surge in smartphone use, there are no classification metrics based on its use. In this article, a comprehensive concept called 'Cellulographics' is introduced for characterization of smartphone users, which includes behavioral classification based on user characteristics...

To remain profitable, managers and researchers want to gain insights about products bought by e-shoppers in past and their future shopping interests. They also want to know, “what factors are creating difference in shopping behavior of these buyers.” This article addresses above situation by...

After familiarisation of masses with online shopping, online retailers aim to encourage e-shoppers to spend more. However, lack of research and literature related to this specific issue, make marketers look for reliable and accurate information to segment, target and position their products to...

This research determines whether association exist between the demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation, marital status and their online purchase frequency. Web survey has been applied to 308 customers of four most popular...

Purpose: The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested. Design/methodology/approach: A...

Purpose Measuring service quality in online retail is critical. The purpose of this paper is to put in foreground key methodological issues of prevailing research related to scale development for the measurement of service quality in the context of online retail. Design/methodology/approach...