Zhou, Zhongyuan; Li, Ting (Tina); Liu, Chang; Zhou, Yang; … - In: Industrial Management & Data Systems 123 (2023) 12, pp. 3080-3108
Purpose More people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip planning. However, studies into tourists' intention to follow such posts are scarce. Therefore, this study investigates the antecedents...