Writing American consumption history -- Consumer culture theory in historical perspective -- Colonial consumption from 1607 to 1790 -- Consumption in a new nation, 1790 to 1865 -- The gilded age, 1865 to 1900 -- Consumption progress, 1900 to 1930 -- The great depression and World War II --...

Purpose: This study aims to present a history and critical analysis of arms and armor collecting in America from the late 19th century until the present day. Design/methodology/approach: The research draws from the literature on arms and armor, from primary written, visual and material...

Corporate Social Responsibility (CSR) may be viewed as a business strategy rather than a philanthropic concept. The increasing use of CSR as a corporate core strategy, in reaction to consumers‘ growing sentiments, can influence aggregate consumption and consumers‘ quality of life. As such,...

Purpose: This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles. Design/methodology/approach: The study applies visual culture perspectives and methods to the research and...

Purpose: This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach: This paper is an autobiography and intellectual history. Findings: The author traces his interest in...