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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias - 2014
Persistent link: https://www.econbiz.de/10010458291
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Handbook of research methods in consumer psychology
Kardes, Frank R. (ed.); Herr, Paul M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10013182409
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Science and semiotics : what's the relationship?
Lawes, Rachel - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 573-588
Persistent link: https://www.econbiz.de/10011980253
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Handbook of research methods in consumer psychology
Kardes, Frank R. (ed.); Herr, Paul M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011997386
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
Hackett, Paul M. W. (ed.) - 2019
Persistent link: https://www.econbiz.de/10011878514
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Quantitative research methods in consumer psychology : contemporary and data driven approaches
Hackett, Paul (ed.) - 2019
Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative …
Persistent link: https://www.econbiz.de/10013180290
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Lessons on knowledge creation in supply chain management
Eriksson, David - In: European business review : EBR ; the official journal … 27 (2015) 4, pp. 346-368
Persistent link: https://www.econbiz.de/10011378224
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Fallible inquiry with ethical ends-in-view : a pragmatist philosophy of science for organizational research
Martela, Frank - In: Organization studies : an international … 36 (2015) 4, pp. 537-563
Persistent link: https://www.econbiz.de/10011344372