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Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to … together they leverage a country’s equity in soft power. Japan has furthered its economic, social, and political goals by … soft power and its public diplomacy, that in recent times has revolved around cultural diplomacy with the "Cool Japan …
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By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
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