Casado Claro, María-Francisca; Pastrana Huguet, Josep; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 66-80
Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to … together they leverage a country’s equity in soft power. Japan has furthered its economic, social, and political goals by … soft power and its public diplomacy, that in recent times has revolved around cultural diplomacy with the "Cool Japan …