questionnaire survey conducted in Zhengzhou, a large city in central China. Two attributes, quality and style, were identified as …

After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China …

power theory for explaining these relationships. A survey of 150 apparel retailers operating in Beijing, China provided data …. The importance of this source of power seems to be linked with the concept of guanxi in China, where respectful … wishing to access China's retail market.  …

By the mid‐1990s, China had become the world's largest producer (and exporter) of textiles and garments. It is widely … believed that China's textile industry will be one of the biggest beneficiaries of World Trade Organization (WTO) accession … networks, and helping to boost China's textile and clothing exports; however, most Chinese garment manufacturers have been in …

random surveys of consumers from the southeast of England ( N =265), the northeast of Brazil ( N =310) and mainland China ( N …

retailer entering the moderate brand market in China. Design/methodology/approach – A number of recent studies focusing on the … retailers operating and/or intending to operate in China is formulated. Findings – The emergence of the Chinese market is … strategies for US investors entering into China. It combines carefully studied opinions and viewpoints of experienced observers …

Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically …