VADI, Maaja; KASK, Triin; KARMA, Kadri - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 10 (2009) 1, pp. 163-175
Negotiations are a means for entrepreneurial communication and the manner how participants in negotiations treat each other is very much influenced by their cultural background. Cultural background pro¬vides individuals an understanding of their partner’s role from various perspectives....