in order to best communicate with users. What has yet to be thoroughly examined is gender differences in usage of team … Twitter feeds. By surveying fans from a variety of teams, this study examined gender differences in ratings of informational …

community and focus on how emotion and dialogue differ depending on the status, gender, and the communication network of the … relationship-oriented, that is, they use language to form and maintain connections to other editors. A persistent gender difference … substantially depending on the contributors' gender and status, and on the communication network. This should be taken into account …

advertising effectiveness.This study would investigate the gender differences in cognitive, affective and conative process … Facebook for targeted marketing communications. For this study, gender is operationalized as a binary construct rather than a …

through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in … implicit format on knowledge, gender norms, and acceptability of VAW oscillated between 0.16 and 0.21 standard deviations yet …

of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done …