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Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dyson’s bagless vacuum cleaner are often cited to support this...
Persistent link: https://www.econbiz.de/10014721004
industry is taking steps to address innovation at a strategic level within its organisations. In the research study, the … appointment of staff with a specific responsibility for innovation was taken as an indicator of an organisation’s strategic … commitment to innovation. The findings revealed that a significant minority of these organisations had invested in personnel with …
Persistent link: https://www.econbiz.de/10014721005
Based on the experiences with various organizations, this article summarized how managers should lead their innovation … employees for most effectiveness. The main thesis is that innovation employees give higher performance when their managers …
Persistent link: https://www.econbiz.de/10014721007
those who are interested to adopt Internet shopping as an innovation. Based on the theories and processes of consumer …
Persistent link: https://www.econbiz.de/10014721008
Provides an analysis of the innovation process in order to understand its development and to provide those responsible … for its management with knowledge about this subject, as well as the behaviours that make it easy to introduce innovation … and the development of several cases of innovation was monitored in situ . Observes that not all innovations develop …
Persistent link: https://www.econbiz.de/10014721009
personnel, then continuously promoted emergent strategies. At the same time, in an attempt to implement strategic innovation the … innovation in the communications field, i.e. the creation of a new market through the creation of strategic communities based on …
Persistent link: https://www.econbiz.de/10014721011
never been greater. Thus, there is a large focus on the concept of innovation management in firms. Discusses innovation … and administration. The main contribution is a discussion of how a general framework for innovation management can be …
Persistent link: https://www.econbiz.de/10014721012
potential for “innovation” – the so‐called “core competency”. However, innovation per se does not benefit the firm unless it … manifests superior value in the customer‐driven marketplace. Moreover, this study argues that service innovation results only …
Persistent link: https://www.econbiz.de/10014721013
A product is more likely to be successfully developed and marketed when the “upfront or fuzzy front‐end (FFE)” activities are understood and carefully managed. A framework is developed to illuminate several factors affecting FFE performance. Using this framework, several strategic issues...
Persistent link: https://www.econbiz.de/10014721014
innovation‐decision process model charts a progression of activities during the adoption process, whereas the sensemaking model …
Persistent link: https://www.econbiz.de/10014721015