Pech, Richard J. - In: European Journal of Innovation Management 6 (2003) 2, pp. 111-117
One of the major driving forces behind a firm’s success can be attributed to its meme management. Memes, analogous to the biological gene, are self‐replicating. They represent the knowledge, views, perceptions, and beliefs communicated from person to person. In a business context, memes can...