Heiskanen, Eva; Hyvönen, Kaarina; Niva, Mari; Pantzar, Mika - In: European Journal of Innovation Management 10 (2007) 4, pp. 489-509
understand the product concepts fairly well. Their lack of enthusiasm stems from other reasons, including the innovation … earlier stages of the innovation cycle. A more open‐ended approach to concept testing is suggested, encouraging users to … more about potential impacts of the innovation on everyday life and society. Originality/value – The paper reconsiders …