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Consumer behaviour
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Dion, Delphine
33
Borraz, Stéphane
4
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3
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3
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ECONIS (ZBW)
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How to manage heritage brands : the case of sleeping beauties revival
Dion, Delphine
- In:
The Oxford handbook of luxury business
,
(pp. 273-286)
.
2022
Persistent link: https://www.econbiz.de/10013273937
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2
How to Manage Heritage Brands: The Case of Sleeping Beauties Revival
Dion, Delphine
- In:
The Oxford handbook of luxury business
.
2020
Persistent link: https://www.econbiz.de/10013475596
Saved in:
3
Regional affiliations : building a marketing strategy on regional ethnicity
Dion, Delphine
;
Sitz, Lionel
- In:
Marketing management : a cultural perspective
,
(pp. 60-77)
.
2012
Persistent link: https://www.econbiz.de/10009507182
Saved in:
4
Légitimité et authenticité des affiliations ethniques : le cas du régionalisme
Dion, Delphine
;
Sitz, Lionel
;
Rémy, Éric
- In:
Recherche et applications en marketing
27
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010199207
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5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
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7
Home sweet messy home : managing symbolic pollution
Dion, Delphine
;
Sabri, Ouidade
;
Guillard, Valérie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 565-589
Persistent link: https://www.econbiz.de/10010473436
Saved in:
8
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
Saved in:
9
Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine
;
Mazzalovo, Gérald
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
Saved in:
10
Représentations visuelles
Arnould, Eric
;
Dion, Delphine
- In:
Recherche et applications en marketing
33
(
2018
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012024155
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