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1
How nutrition information influences online food sales
Peng, Zou
;
Liu, Jingwen
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012153448
Saved in:
2
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
Saved in:
3
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
4
Does higher transparency lead to more search in online auctions?
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
;
Ma, Yu
- In:
Production and operations management : an international …
23
(
2014
)
2
,
pp. 197-209
Persistent link: https://www.econbiz.de/10010340318
Saved in:
5
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
Saved in:
6
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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7
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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8
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Gauri, Dinesh
;
Ailawadi, Kusum
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 3-59
Persistent link: https://www.econbiz.de/10008992313
Saved in:
9
Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu
;
Ailawadi, Kusum L.
;
Grewal, Dhruv
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
Saved in:
10
The price of being beautiful : negative effects of attractiveness on empathy for children in need
Fisher, Robert J.
;
Ma, Yu
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 436-450
Persistent link: https://www.econbiz.de/10010401124
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