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Deutschlands nächste Unternehm...
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Familienunternehmen
23
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8
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Prügl, Reinhard
53
Schreier, Martin
8
Lude, Maximilian Joachim
6
Franke, Nikolaus
5
Beck, Susanne
4
Rauschendorfer, Natalie
4
Spitzley, Dinah
4
Binz Astrachan, Claudia
3
Hauck, Jana
3
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3
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2
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2
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Keinz, Peter
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Kleine, Natalie
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Lüthje, Christian
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Nadkarni, Swen
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Journal of family business strategy
6
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1
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ECONIS (ZBW)
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EconStor
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RePEc
2
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31
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
32
Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing
;
Siau, Keng
;
Memili, Esra
;
Dou, Junsheng
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
Saved in:
33
Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 386-408
Persistent link: https://www.econbiz.de/10012023100
Saved in:
34
Die Zukunft von Innovationen in Wirtschaft und Gesellschaft: Die besondere Rolle von Familienunternehmen
Prügl, Reinhard
;
Mayerhofer, Elisabeth
- In:
Wirtschaftspolitische Blätter
65
(
2018
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10011961848
Saved in:
35
Structuring the front-end of innovation : an empirical analysis of the role of perceived contextual factors on intended applications and proficiency of innovation fields
Höft, Anja
-
2018
Persistent link: https://www.econbiz.de/10011914929
Saved in:
36
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
Saved in:
37
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
Saved in:
38
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
39
Innovationen in Familienunternehmen : die besondere Bedeutung des Generationenwechsels
Prügl, Reinhard
;
Koners, Ursula
-
2017
Persistent link: https://www.econbiz.de/10012199462
Saved in:
40
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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