The current study investigates and establishes the factors that lead to short-term orientation strategies in western organisations. Moreover, this study used questionnaire-based surveys to assess the relationship between these factors and what it would take for the organisation to move to a...

This study investigates differences in the policies being pursued by innovative and non-innovative firms. It focuses on a broad group of strategies in marketing, finance, production, management and human resources and asks whether there are key areas in which the strategies being followed by...