Kavadias, Stylianos; Sommer, Svenja C. - In: Management Science 55 (2009) 12, pp. 1899-1913
Since Osborn's Applied Imagination book in 1953 (Osborn, A. F. 1953. Applied Imagination: Principles and Procedures of Creative Thinking. Charles Scribner's Sons, New York), the effectiveness of brainstorming has been widely debated. While some researchers and practitioners consider it the...