In this era of globalization and intense competition, great efforts have been made to cut costs and adjust flows in supply chain to increase profits. Now, firms are starting to look ahead in the chain. It is sound knowledge of customer needs that will control production and supply of goods. This...

Purpose: This study aims to examine the role of technological capabilities in the competitive advantage of supply chains for the "countryside" hub of São Paulo state. Design/methodology/approach: An interdisciplinary approach was adopted by combining the strategic orientation of supply chain...

Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict...