Kang, Jun; Asare, Anthony K.; Brashear-Alejandro, Thomas; … - In: Journal of Business & Industrial Marketing 33 (2018) 2, pp. 196-207
Purpose: This study aims to help resolve some of the inconsistencies of the relationships between franchisor growth and its drivers in prior literature. Design/methodology/approach: First, this study provides a meta-analysis with bivariate correlation analysis and moderation analysis. It then...