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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.; Morrison, Pamela D. - 1996
Persistent link: https://www.econbiz.de/10000939872
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The effect of network structure in industrial diffusion processes
Midgley, David F.; Morrison, Pamela D.; Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000846994
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072
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The role of expectations on consumer interpretation of new information
Tan, Lina; Roberts, John H.; Morrison, Pamela D. - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D.; Roberts, John H.; Midgley, David F. - In: Research policy : policy, management and economic … 33 (2004) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
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A study of the relationship of leading edge users to opinion leaders
Morrison, Pamela D. - 1994
Persistent link: https://www.econbiz.de/10000882464
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Performance Assessment of the Lead User Idea-Generation Process for New Product Development
Lilien, Gary L.; Morrison, Pamela D.; Searls, Kathleen; … - In: Management Science 48 (2002) 8, pp. 1042-1059
Traditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects information about both needs and solutions from users at the leading edges of...
Persistent link: https://www.econbiz.de/10009208654