Services give us more satisfaction for our life, these are visible or not visible but it's provide those satisfaction do not give us more money. In this condition for satisfaction and complete our ambitions banking play an important role for our society and it is a most important institution for...

The COVID-19 pandemic and lockdown have impacted almost all the industries and sectors across the world including the insurance sector which has a significant contribution in the country’s GDP and economic development. This paper is an attempt to study the effect of COVID-19 pandemic and its...

Audit is a most important process for business and cost audit is a part of audit. Planning an audit of cost statements and other related information is considered necessary to ensure achievement of audit objectives with available resources and securing coordination with the client on audit work....

Insurance is a social device. The Indian life insurance industry has its own origin and history, since its inception. It has passed through many obstacles to attain the present status. The income earning capacity of an individual citizen of a nation, the eagerness and awareness of general public...

A fundamental question is international marketing concerns the desirability and feasibility of standardizing marketing programs and procedures. The international market place has been transformed in recent years by shifts in trading patterns and practices. These changes have been reinforced by...

The purpose of the study aims to explore the role of advertisement on attitude s towards buying behaviour. Advertising is a growing business in India today. It has been gaining importance in its economy. Advertising is that activity by which visual or oral messages are addressed to the general...

Banking is a most important institution for our society. The sector plays an important role in economic development of a country. It is a pillar for any strong nation economy. An efficient banking system is recognized as the prime requirement for the overall progress of any nation. The banking...

The nationalization phase of early 1970s brought some of the elite banks under the government's control. The next decade heralded the second phase of nationalization with the merging old private sector banks. The 1990s saw partial liberalization of the banking industry and the emergence of new...

India is a developing country. Due to use of technology and smart phones the concept of Gig workers is also increase in country, there is no concept of Gig worker in western countries. Gig Economy is a new concept for person those do the work with digital platforms or online software apps. There...