Zhang, Yucheng; Zhang, Long; Zhang, Xin; Yang, Miles M.; … - In: Journal of Business & Industrial Marketing 33 (2018) 8, pp. 1176-1186
Purpose: Drawing on social identification theory, this research aims to explore an important mechanism – patients’ perceived empathy from a hospital, which is defined as caring, individualized attention provided by the hospital – that explains how service quality influences patients’...