Chu, Jenny; He, Yuan; Hui, Kai Wai; Lehavy, Reuven - 2021
innovation disclosure predicts favorable future sales and earnings for up to two years (after controlling for R&D capital and …This study examines the relation between the degree of innovation disclosed in new product announcements (NPAs) and … future firm performance. Using a new text-based measure of the amount of innovation disclosed in NPAs, we find that higher …